In a piece published almost 20 years ago, Bill Gates wrote that content would play a primary role in online business. Today, content marketing is an …

Just having something to say isn’t enough. A great blog post must be properly formatted. It’s easier to read, gets shared more often and ranks …

Do you know what evergreen content is? It has become a common expression between bloggers and online marketers. And it plays a fundamental role in almost every …

Do you write just one topic per post? Keeping posts granular is easier said than done. I first learned about the concept of writing granular posts in …